PRAISE CARDS INC.
Marketing Strategy Portfolio
PROBLEM: Client business didnt have a marketing plan or an online footprint of the business due internet accessibility in the country. Client wanted to optimize their in-person marketing as well as make a transition to Digital marketing.
STRATEGY: My focus was to analyze the clients business strategy and look at their customer demographics. Look for the areas where they were lacking and educate the client on the different platform and give them a footprint on how to get started
CITY FIBRE
PROBLEM: Client business had internal management issues and needed a review of their business strategy, employees, and marketing strategy.
STRATEGY: For a week, I sat in on internal meetings to access employee, meeting overviews, marketing plans and performance results. After my analysis, I conducted a report on what were the problem areas in the business and recommended some business strategies moving forward.
DEEP SINGLE RELEASE
PROBLEM: Client had a single dropping and wanted a marketing plan on how to promote the music video he had made across social media.
STRATEGY: My focus was to analyze the clients following and audience across social media. Then formulate content ideas based on what was currently trending and give examples on how my client can replicate the same content for his music video promo.