Creative Directing Portfolio
BRAND CAMPAIGN
PROJECT: Direct a creative photoshoot for a launch campaign for Client: SHA-COLE. (An Italian luxury leather bag company)
CREATIVE DIRECTION: Highlight the aesthetic of the company which prides themselves in being black owned. Show how all the brand line can be styled with unique outfits, sets and makeup for the model to match the bag style.
RESULTS: Increased brand’s social media engagement by 35%. 15% Increase in website traffic and click through rate.
FITNESS PHOTOSHOOT
PROJECT: Direct a fitness photoshoot to launch a virtual training service.
CREATIVE DIRECTION: Highlight the trainer’s physic and create motion shots that would be used for his website as well as merchandize shots.
RESULTS: Increased Artist’s social media following by 15%. Increased Sales by 10%
LIVE PERFORMANCE
PROJECT: Direct a creative photoshoot and live performance for an artist
CREATIVE DIRECTION: Highlight the aesthetic of the artist with fun blue tones which matches his music genre. A unique life performance to highlight his voice and lyrics of the song
RESULTS: Increased artist music streams and social media following and engagement
DOCU SERIES
PROJECT: Direct a mini docu-series on urban creatives on the rise in the Tri-state area.
CREATIVE DIRECTION: Highlight the behind the scenes of the creators work, following the artist into their scheduled day. Include an interview on their rise, struggles and what they expect moving forward.
RESULTS: Increased Artist’s social media following by 15%. More artist reached out to get this level of coverage